Summer is just around the corner and for those of you dreading those hot, sweaty nights, these Sheex bed sheets may be your perfect solution. Although they won't cool you down (you'll have to splurge on a good air conditioner for that), they are inspired by sportswear technology for breathable and stretchy performance, which would help with ventilation and temperature control.
A unique bedroom innovation, these Sheex bed sheets factor for tossing and turning while sleeping, and also for those intimate encounters with one's bed partner. Made out of pro-quality athletic fabrics, they were designed by Susan Walvius and Michelle Marciniak, two former women's basketball coaches.
Priced between $200 and $220, these Sheex bed sheets are available in a slew of colors and sizes.
Why This Trend Is Growing
- Athletic-inspired Bedding
- Disruptive innovation opportunity for creating bedding products that incorporate performance fabrics for better ventilation and temperature control.
- Sportswear Technology in Home Furnishings
- Disruptive innovation opportunity to apply sportswear technology to other areas of home furnishings for improved comfort and functionality.
- Performance Fabrics for Sleep Comfort
- Disruptive innovation opportunity for developing performance fabrics specifically designed to enhance sleep comfort and address issues like tossing and turning.
Industries Being Reshaped
- Textile Manufacturing
- Disruptive innovation opportunity to produce specialized performance fabrics for various applications in the textile manufacturing industry.
- Bedding and Mattress Industry
- Disruptive innovation opportunity for bedding and mattress companies to incorporate performance fabrics and sportswear technology into their products.
- Sportswear Retail
- Disruptive innovation opportunity for sportswear retailers to expand their offerings into home furnishings by incorporating sportswear technology into products like bed sheets.
