Claiming it took several days to unwrap all of the Wrigley's gum, Christian Stoll and his team wrapped his old Mercedes station wagon in the chewing gum -- all in the name of art and photography. Stoll mentioned that the gum-wrapped vehicle left a fresh smell that lasted for weeks on end.
Stoll has been a freelance photographer since 1991. Stoll's works have influenced companies such as General Motors and have since extended to companies such as IBM and Microsoft. Under his experienced eye, banal objects enter a metamorphosis of sorts; it's no wonder he's captured so many advertising and marketing campaigns. See more images of the Wrigley's-wrapped Mercedes above.
What's Driving This Trend
- Art Cars
- Opportunity for artists to create unconventional car designs that turn heads and create buzz, potentially for marketing campaigns.
- Sustainability Packaging
- The use of biodegradable and sustainable materials for packaging can reduce waste and create unique branding opportunities.
- Upcycling
- Turning waste materials like gum into creative designs can create new products and reduce waste in innovative ways.
Who This Affects Most
- Automotive
- Incorporating unique and unconventional designs into car manufacturing could attract a new customer base and differentiate brands in a crowded market.
- Confectionery
- Exploring alternative uses for confectionery products like gum in creative designs can create new revenue streams for manufacturers.
- Advertising and Marketing
- Incorporating unconventional and eye-catching designs like gum-covered cars in marketing campaigns can create buzz and generate brand awareness.
