There are a million and one creative ways to brand a unique business, and the Cookies Kitchen & Bar image demonstrates how clever literal merchandising can appear to any critic.
Responsible for the delectable design of the restaurant's paper product branding is Onthetable. The firm worked with the very utensils used to eat food, creating a palatable profile for the Italian establishment that would give future and regular customers a treat for the eyes as well as the tongue.
Spoons, forks and knives have been rendered as elegant sketches of eclectic and fine silver dinnerware. Forming handouts, business cards, and even decorating placemats and menus, the cultured cutlery motif rings with a subtle sophistication and a simple visual iconography. The Cookies Kitchen & Bar image leads culinary connoisseurs to the savory source in the way that a fork leads a meal to your mouth.
Key Themes Behind This Trend
- Creative Branding
- Utilizing literal merchandising to create unique and eye-catching branding for businesses.
- Utensil Motif
- Using utensils as a visual motif to add sophistication and elegance to branding materials.
- Palatable Profile
- Creating branding that not only appeals visually, but also entices customers with its tasteful design.
Where This Applies
- Restaurants
- Opportunity for restaurants to create memorable branding experiences that leave a lasting impression on customers.
- Graphic Design
- A demand for graphic designers who can creatively incorporate diverse elements into branding materials.
- Printing and Packaging
- The need for printing and packaging companies to offer innovative and unique branding solutions that stand out in a crowded market.
