Sapphic Swimsuit Shoots

Yusuf Butolli's They Had Those Sublime (Nights) is Subtly Romantic

The They Had Those Sublime (Nights) photo series has a lot of Sapphic sexiness going on. Considering that it centers around American Apparel clothing, I guess I should not be surprised. What I am surprised about, however, is the soft and almost romantic feel about the entire shoot. It forgoes the typical rough and raw vibe that is often associated with the brand.

Considering that it was shot by Yusuf Butolli, who has previously displayed a flair for the feminine and romantic, I guess I can see why that is the case. Styled by Chrisna De Bruyn, the shoot shows a bathing suit, lace bodysuit and faux fur jacket for the They Had Those Sublime (Nights) photo shoot.

The They Had Those Sublime (Nights) photo shoot features models Donnet and Colette.

Sapphic Fashion
Opportunity for clothing brands to create clothing lines aimed at lesbian or bisexual women, with a focus on clothing that is both stylish and functional.
Romantic Fashion Shoots
Opportunity for photographers to take more romantic and soft fashion photos instead of the typical rough look.
Diversity in Fashion
Opportunity for fashion brands to increase diversity in their advertising and marketing campaigns.

Industries Being Reshaped

Fashion
The fashion industry can take advantage of sapphic fashion, romantic fashion photography, and diversity in fashion.
SCORE
6.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 93%
Activity 81%
Freshness 8%

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