Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,450 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,984 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,984 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,450 cutting edge ideas.

Upside-Down Ziggurats

The City of Westminster College is Huge, Airy and Eco-Friendly

— March 8, 2011 — Art & Design
For those of you who do not know what a ziggurat is, just imagine the City of Westminster College turned upside down, then you will get some sort of an idea. Essentially, it was an ancient temple tower that seems to have inspired this massive educational structure.

Designed by Schmidt Hammer Lassen, the City of Westminster College is located in West London. An airy design, it is an energy-efficient building that relies on solar shading, natural lighting, green roofs and more.

Completely in 2010, the City of Westminster College opened up with quite a bang--a flash dance mob bang, to be exact. Considering its welcoming vibe, I'm not surprised that this building is so creative. The new building boasts an exhibition area, a theatre and a café that encourages community.
Trend Themes
1. Energy-efficient Buildings - The City of Westminster College showcases an energy-efficient design, presenting an opportunity for the construction industry to focus on sustainable building practices.
2. Solar Shading and Natural Lighting - The use of solar shading and natural lighting in the City of Westminster College demonstrates the potential for innovation in the architectural industry to create more environmentally-friendly and well-lit spaces.
3. Community-driven Spaces - The inclusion of an exhibition area, a theatre, and a café in the City of Westminster College highlights the demand for community-focused spaces, offering opportunities for the hospitality and entertainment industries to develop unique and inclusive environments.
Industry Implications
1. Construction - The construction industry can explore sustainable building practices to align with the growing demand for energy-efficient structures like the City of Westminster College.
2. Architecture - Architects can leverage the use of solar shading and natural lighting, as seen in the City of Westminster College, to create more environmentally-friendly and well-lit buildings.
3. Hospitality and Entertainment - The City of Westminster College's incorporation of community-driven spaces, such as an exhibition area, a theatre, and a café, presents opportunities for the hospitality and entertainment industries to create unique and inclusive environments that cater to community needs.
0.7
Score
Popularity
Activity
Freshness