In an effort to promote Mentos’ new large gum bottle using social media, Mentos recently held a contest where contestants were set to create sculptures out of Mentos chewing gum. The Martin Agency posed the question “how will this much gum inspire you?” to a group of seven creative sculptors who wanted to win a prize and be featured in the Mentos Gum Gallery. The two winning sculptures will be featured in magazine print ads.
The Mentos Gum Gallery video showcases the artists and their creations. The sculptures range from octopuses to classical busts. One of the girls mentions that she chewed over 80 pieces of gum to create her sculpture. Mentos provided the artists with as many chewing pieces as they wanted to create their work of art.
What Makes This Trend Stand Out
- Social Media Contests
- Creating contests on social media platforms to engage consumers and promote products.
- Gum Art
- Using chewing gum as a medium to create unique and innovative sculptures.
- Print Advertisements
- Featuring winning sculptures in magazine print ads to showcase creativity and attract attention.
Sectors Adopting This
- Confectionery
- Exploring new ways to promote and market chewing gum products.
- Art and Sculpture
- Expanding the boundaries of traditional art mediums by incorporating unconventional materials like chewing gum.
- Advertising and Marketing
- Leveraging creative contests and unique artwork to create captivating advertisements and engage consumers.
