Just for fun, and to build on last week's feature on Nike's design-your-own sports gear, I decided to take a look at initiatives by the competition. I took a look to see what Puma was doing in this department, and low and behold, it turns out Puma has taken it one step further.
The website is fun and very interactive, allowing site goers to customize their ideal 'meal,' or shoe. To do this, customers can raid a buffet of leathers and trimmings they'd like to have on their footwear. The shoes I have designer are quite amazing, and in 5-7 weeks, they can be shipped right to my door.
In some of the more major cities around the world, you can go in store and order them in person.
What Makes This Trend Stand Out
- Customized Sportswear
- Disruptive innovation opportunity: Brands can create platforms that enable customers to personalize their sportswear, offering unique and tailored products.
- Interactive Shopping Experience
- Disruptive innovation opportunity: Retailers can develop interactive websites or in-store experiences that allow customers to design and customize products, enhancing engagement and personalization.
- Direct-to-consumer Manufacturing
- Disruptive innovation opportunity: Companies can embrace direct-to-consumer manufacturing models to deliver customized products efficiently and quickly to customers' doorsteps.
Sectors Adopting This
- Sportswear
- Disruptive innovation opportunity: Sportswear companies can utilize technology and customization options to offer personalized products, providing a competitive edge.
- E-commerce
- Disruptive innovation opportunity: E-commerce platforms can integrate customization features, attracting customers with unique product offerings and a personalized shopping experience.
- Retail
- Disruptive innovation opportunity: Retailers can transform their stores into interactive design spaces, allowing customers to create and order customized products in-person.
