Vibrant Nautical Kicks

Deux Palmes Brings a Designer's Twist to Classic Spring Deck Shoes

Let's face it, boat shoes aren't the most exciting footwear out there -- until Deux Palmes came into play, that is.

Swedish company Deux Palmes has given traditional deck shoes new life by injecting some much-needed color and style to old classics. Think of it as sailor kicks with a designer's touch and a dash of spring. The footwear is all sewn in full-grain leather with galvanized rubber soles for durability. Whether it's worn on the boat or a night out, the Deux Palmes 2011 collection will look good as you style and profile in vibrant shoes.

Colorful Footwear
Disruptive innovation opportunity: Create vibrant and stylish shoes in traditional footwear categories.
Reinventing Classics
Disruptive innovation opportunity: Inject new life and modern aesthetics into traditional products.
Designer Touch
Disruptive innovation opportunity: Combine high-end design elements with functional items to create unique products.

Sectors Adopting This

Footwear
Disruptive innovation opportunity: Transform the traditional footwear industry with bold and stylish designs.
Fashion
Disruptive innovation opportunity: Explore new approaches to reinventing classic fashion items with modern twists.
Leather Goods
Disruptive innovation opportunity: Experiment with creative ways to incorporate leather materials into innovative product designs.
SCORE
3.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 48%
Freshness 8%

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