Here's an idea that helps cut costs in advertising budgets: The Superette Short Shorts Sale ads promote on your very own skin, without you knowing it.
The DDB Auckland Agency put indented plates on bus stop, mall and park benches so that when people sat down, the Superette Short Shorts Sale promotion was stamped on their thighs. With thousands of bottoms sitting at these public areas every day, free media is strutting around town conveying these discreetly dented ads on people's skin.
Key Themes Behind This Trend
- Discreet Advertising
- Opportunity for businesses to explore innovative ways to advertise without consumers' awareness or consent.
- Body Imprint Marketing
- Potential for businesses to utilize body imprints as a unique and attention-grabbing advertising technique.
- Cost-effective Promotions
- Opportunity for businesses to cut advertising costs by utilizing unconventional promotional strategies.
Where This Applies
- Advertising
- Disruptive innovation possibilities for the advertising industry to explore new and unconventional promotional methods.
- Fashion
- Potential for fashion brands to incorporate body imprints as a creative marketing tool to promote their products.
- Outdoor Advertising
- Opportunity for outdoor advertising companies to offer unique and attention-grabbing advertising solutions through body imprint promotions.
