The all female fashion collective Neozoon specializes in the relocation of wild animals, namely the deconstruction of used fur coats into the likenesses of animals strategically placed in areas where the animals might have been alive at one time.
This form of upcycled art by Neozoon aims to reintroduce animals that were driven off by urban sprawl. Their installations have gained increasing popularity with people. Hopefully the eerie presence of these animals will also be a chilling reminder of the reality of the fur industry and human-animal relationships in general.
Key Themes Behind This Trend
- Sustainable Upcycling
- Opportunity for businesses to explore sustainable upcycling practices, turning waste materials into valuable products.
- Art as Activism
- Businesses can leverage art as a powerful medium for social and environmental activism, raising awareness and inspiring change.
- Urban Wildlife Conservation
- Innovation opportunities for businesses to contribute to the conservation and protection of urban wildlife habitats.
Where This Applies
- Fashion
- Fashion industry can embrace upcycling techniques and create sustainable fashion products.
- Art
- Opportunities for businesses in the art industry to collaborate with artists and create impactful installations that raise awareness on important issues.
- Conservation
- Conservation organizations and initiatives can focus on protecting and preserving urban wildlife ecosystems and habitats.
