Enamel Diction is a must-have book for any nail polish-lover, posing the questions, "What does our nail polish really say about us? Is the diction just fiction?" The pages are filled with bright eye-popping colors and intriguing thoughts about what color really means.
Enamel Diction was written and self published by The Initiative and designed by Love Child. This fashionable book is also eco-friendly, as it is printed on recycled paper.
Implications - Consumers constantly looking for explanations for the choices they make. Products that provide interpretations are appealing to those who want to get to know themselves even better.
What's Driving This Trend
- Nail Polish Psychology
- Opportunity for companies to offer products that interpret the psychology behind nail polish color choices.
- Eco-friendly Publications
- Opportunity for companies to create more eco-friendly publications that are also visually stimulating.
- Color Theory for Consumers
- Opportunity for companies to educate consumers on the psychological effects of color in their purchases.
Who This Affects Most
- Beauty
- Opportunity for beauty companies to develop products that analyze and interpret nail polish color choices.
- Publishing
- Opportunity for publishing companies to create visually appealing publications that are also eco-friendly.
- Marketing
- Opportunity for marketing companies to educate consumers on the psychology behind color and its impact on their purchases.
