There's always a shortage of the red stuff in hospitals, and Red Cross Bloodrive Flash Drives may prove to be effective intravenous incentives for potential student blood donors. People who undergo the unpleasant process of giving vital fluid rarely see the rewards first hand, but designer Rob Williams suggests a plasma-themed present that may keep contributors coming back to offer more.
With packaging made to resemble an IV bag full of lifeblood, free 2GB USB sticks become health promoting handouts and donor gifts. The design of the Red Cross Bloodrive Flash Drives branding is exceptionally authentic -- I'd be intrigued to see the public awareness they may attract.
What Makes This Trend Stand Out
- Incentive-based Blood Donation
- Creating incentives such as plasma-themed gifts or technology promotions for donating blood may encourage more people to give.
- Health-promoting Handouts
- Offering health promoting handouts in exchange for donating blood may garner positive recognition for corporations and organizations.
- Authentic and Creative Marketing
- Authentic and creative marketing plans, such as blood bag packaging for USB drives, could raise more awareness and attract more donors.
Sectors Adopting This
- Charitable Organizations
- Charitable organizations could utilize creative marketing or incentive-based donations to raise awareness for the need for blood donations.
- Technology and Gadget Industry
- Technology and gadget industries could offer discounts or promotions to those who donate blood to encourage their involvement and support.
- Healthcare Industry
- The healthcare industry could offer health benefits or rewards for their employees who donate blood, promoting good health while supporting blood donations.
