Aside from the obvious retro aspects of this photo shoot, the Vogue US March 2011 Lady Be Good editorial seems to be all about self-composure. Stunningly stoic, it centers around a distinguished matriarch taking care of her child.
This particular matriarch happens to be model Amber Valletta. Not only that, but the Lady Be Good editorial also stars her actual son Auden McCaw. As though wrestling between two personas, that of a powerful business woman and a mother, Valletta is often shown as serious and lost in thought.
Key Themes Behind This Trend
- Retro Fashion
- As consumers crave nostalgic items, companies can explore vintage-inspired designs and sustainable materials to disrupt the fashion industry.
- Family-inclusive Marketing
- Marketing campaigns that embrace family dynamics and incorporate family members as models can create a unique brand experience and challenge traditional beauty standards.
- Multifaceted Representation
- Featuring models in dual roles, such as working professionals and parents, can attract a wider range of consumers and promote inclusivity in the fashion industry.
Where This Applies
- Fashion Industry
- Companies can incorporate retro and sustainable designs, along with inclusive marketing campaigns and multifaceted representation, to provide a unique brand experience and disrupt the traditional fashion industry.
- Advertising Industry
- Creating family-inclusive marketing campaigns that challenge traditional beauty standards can disrupt the advertising industry and create a new standard for brand representation.
- Retail Industry
- Retailers can appeal to a wider range of consumers by promoting multifaceted representation and incorporating inclusive designs and marketing strategies in their stores.
