Silk Wrapped Stores

Neiman Marcus Cloaks Store Fronts

Thanks to Howard Elkus, from the Boston firm Elkus Manfredi Architects, the Boston Neiman Marcus, along with 40 other outlets will all be 'wrapped in silk'. The inspiration for this amazing display came for a dress the architect designer for his wife.

"Neiman's philosophy is that every store should look completely different from every other of their stores. In line with this, the wrap to this outlet in Boston is made from patches of stainless steel knitted together and is 40 feet high and the length of two football fields," CoolHunting reported.

"The secret is in the subtle change of colors and the way that they are merged together, creating the breezy look of a silk skirt. Apparently it's modeled on a particular dress, one that the architect Howard Elkus of Boston firm Elkus Manfredi once designed for his wife to wear to a music festival in England."

An amazing mixture of architecture and fashion!

Silk Wrapped Stores
Opportunity for innovative architectural displays that combine fashion and design to create unique retail experiences.
Stainless Steel Knitting
Potential for using stainless steel knitting techniques to create visually striking and customizable facades for buildings.
Merge of Colors
Chance to explore the use of color blending techniques to create visually cohesive and breezy architectural designs.

Industries Being Reshaped

Retail
Innovation opportunities include incorporating fashion-inspired architectural features to create captivating retail spaces.
Fashion
Possibilities for collaboration between architects and fashion designers to create unique structures inspired by clothing design.
Architecture
Opportunity to explore the intersection of fashion and architecture, creating buildings that incorporate textile-like elements.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 9%
Activity 38%
Freshness 8%

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