I LOVE this music video by Dutch trio Kraak & Smaak. This clip was filmed for one of their singles entitled 'Squeeze Me.' The segment is a finger-flipping video that animates the majority of the actor's movements. What you get is a series of whimsical animations with a wonderful cartoon-like quality that's joyous and engaging to watch. The song itself is a catchy soul number that samples a Johnnie Taylor number.
Check out the amazing Kraak & Smaak video now!
What's Driving This Trend
- Flipbook Animation
- There is an opportunity to create flipbook animations not only for music videos, but also for marketing campaigns or even educational materials.
- Whimsical Animation
- There is a growing market for more playful and imaginative animation styles that can appeal to younger audiences and evoke nostalgia in older audiences.
- Interactive Storytelling
- With the popularity of choose-your-own-adventure interactive videos, there is an opportunity to create more interactive music videos that allow the viewer to customize their experience.
Who This Affects Most
- Music Industry
- The music industry can incorporate more visually creative and engaging music videos to stand out from the competition and draw in more viewers.
- Advertising Industry
- Advertising agencies can use flipbook animations for their social media ad campaigns, explainer videos and email campaigns that could be more aesthetically pleasing.
- Education Industry
- Educational institutions can partner with creative teams to create animated curriculum and form an experience that facilitate learning in a fun manner.
