White Zippered Sneaks

The Givenchy Zipper High Top Sneakers are White Hot

Nothing brings in summer styling like the Givenchy Zipper High Top Sneaker. These all-white kicks are perfect for those clear summer nights out on the town.

Part of the Givenchy Spring/Summer 2011 collection, the Givenchy Zipper High Top Sneaker features a revamp on the traditional pair of high tops. Embellished with a gold zipper enclosing the massive leather tongue, these kicks are highly fashionable and will gain plenty of street cred this summer.

Implications - Fusing features of a product that are not normally seen together is a great way for businesses to expand their target demographic and delve into new business ventures. Mixing high and low fashions allows a company to reach out to groups of people that would not normally be interested in a particular brand.

Mixing High and Low Fashion
Businesses can expand their target demographic and reach new groups of people by fusing features of a product that are not normally seen together.
Revamping Traditional Designs
Refreshing and updating traditional designs can attract attention and gain street cred for businesses.
Embellished Details
Adding unique and eye-catching embellishments to products can make them highly fashionable and desirable.

Where This Applies

Fashion and Apparel
The fashion and apparel industry can benefit from mixing high and low fashion to attract a wider range of customers.
Footwear
In the footwear industry, revamping traditional designs and adding embellished details can help brands stand out and gain popularity.
Streetwear
Streetwear brands can leverage the trend of mixing high and low fashion to create unique and trendy products that appeal to a diverse audience.
SCORE
2.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 41%
Activity 23%
Freshness 8%

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