Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Global Warming Becoming Real

Lake Lanier Disappearing

— October 18, 2007 — Eco
After the worst drought in 100 years, Lake Lanier, the main water source for Atlanta's four million inhabitants, could be bone dry in as little as 90 to 121 days. The Army Corps of Engineers want to end water downstream, causing huge concern for citizens.

"We battled them over recreation for a lot of years, but we never thought we'd have to battle them over drinking water," Lieutenant Governor Casey Cagle told AccessNorthGa, adding that if no advances are made by the courts, they "may be in a dangerous scenario within 81 days."

Restaurants aren't serving patrons water unless specifically asked for it.

Lake Lanier normally has 38,000 acres (153.8km²) of water, and 692 miles (1,114 km) shoreline, attracting 7.5 million visitors a year. North Carolina, Alabama, Tennessee, and Florida are also affected in a major crisis. "If Governor Sonny Perdue is successful in stopping the Corps' efforts water from Georgia lakes could stop flowing to Florida and Alabama," WSFA TV reported. "The situation it's creating a lot of tension between the three states which have been locked in an ongoing dispute over how to manage the region's limited water supply for some time."
Trend Themes
1. Water Shortage Crisis - Opportunity for innovative strategies to address water scarcity and develop sustainable water management solutions.
2. Drought-resistant Technology - Potential for the development of advanced technology and infrastructure to mitigate the impact of droughts and conserve water resources.
3. Cross-state Water Disputes - Opportunity for legal and regulatory innovations to manage and resolve conflicts over shared water resources.
Industry Implications
1. Water Management - Innovations in water treatment, conservation, and distribution to combat the water shortage crisis and ensure sustainable access to clean water.
2. Technology - Development of smart irrigation systems, water-saving appliances, and remote sensing technologies to address the challenges of drought and water scarcity.
3. Legal Services - Legal counsel specializing in water rights, cross-state water disputes, and environmental regulations to navigate complex legal challenges arising from water shortages and conflicts.
6.3
Score
Popularity
Activity
Freshness