Despite the popularity of the iPhone 4, the Mini Apple iPhone may actually improve the company's smartphone sales. Acquiring a touchscreen mobile phone has proven to be difficult for many consumers, and the cost is another factor that leads customers to the Android market.
The possibility of a cheaper Mini Apple iPhone has been discussed in recent months, though it's not yet certain whether it will come to fruition. What's suspected at this stage is that developers have been experimenting with a size one-third smaller than the current model with the last version's hardware.
Photo Credits: Mobility Site | Amit Bhawani
What's Driving This Trend
- Scaled-down Smartphones
- Developers experimenting with a Mini Apple iPhone one-third smaller than the current model present an opportunity for disrupting the current pricing structure of mobile phones.
- Affordability in Smartphones
- The lower cost of a Mini Apple iPhone could spark a trend of affordability in smartphones and disrupt the dominance of Android in this market.
- New Users in the Smartphone Market
- An affordable and scaled-down Mini Apple iPhone can potentially target new users in the smartphone market, allowing a larger market share for Apple.
Who This Affects Most
- Mobile Phone Manufacturing
- The introduction of a scaled-down Mini Apple iPhone can disrupt existing industry players by lowering the cost of smartphones.
- Retail
- The Mini Apple iPhone could disrupt the current pricing structure of smartphones and attract new customers to retail stores selling mobile phones.
- Marketing
- Marketing departments can leverage the affordability factor of the Mini Apple iPhone, potentially disrupting the existing brand image of mobile phones.
