'What Happens When' is a bold and exciting new restaurant project wherein a team comprised of interior decorators, a chef, a composer and a graphic designer will completely change the menu and design of an urban New York eatery every month for nine months.
The project is based on a monthly lease for the nine-month period because the building is set to be demolished afterward. What is especially remarkable about the 'What Happens When' experience is that it is both crowdsourced and crowdfunded. During each reincarnation of the restaurant, key donors will be allowed to submit ideas and suggestions that will be used to shape the new face of the project as it unfolds.
What's Driving This Trend
- Crowdsourced Restaurants
- The trend of crowdsourced and crowdfunded restaurant experiences allows for unique and constantly changing dining options that cater to consumer preferences.
- Monthly Location Projects
- The trend of monthly restaurant projects with a set expiration date allows for experimentation and flexibility in location, menu, and experiences.
- Donor-driven Concepts
- The trend of allowing key donors to submit ideas and suggestions for restaurants creates a unique and personalized dining experience while also potentially providing disruptive innovation opportunities.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can embrace the trend of crowdsourced and crowdfunded restaurant experiences to offer new and exciting dining options that cater to changing consumer demands.
- Hospitality
- The hospitality industry can utilize monthly location projects to experiment with new concepts and offerings while attracting consumers who are interested in unique and ever-changing experiences.
- Design
- The design industry can play a key role in monthly restaurant projects by collaborating with chefs and other creatives to develop innovative interior designs and experiences.
