Super Bowl ads frequently blur the line between marketing and entertainment, but rarely as ambitiously as this phenomenal Kia Optima Super Bowl 2011 commercial.
The spot takes viewers on an epic journey that plays out like a Hollywood action/spy flick where double-crosses and plot twists are the name of game. The premise of the Kia Optima Super Bowl 2011 commercial is that the sleek sedan is so alluring that everyone from alien civilizations to Greek gods will stop at nothing to have it for their own, and the result is a highly-entertaining, action-packed, and even comedic commercial. In fact, the spot is so effective and entertaining that the only complaint viewers will have against it is that it eventually has to come to an end.
What Makes This Trend Stand Out
- Ambitious Car Ads
- Opportunity for car companies to create epic and entertaining commercials that blur the line between marketing and entertainment.
- Epic Journey Advertising
- Opportunity to create immersive advertising campaigns that take viewers on an epic journey with plot twists and double-crosses.
- Entertaining Super Bowl Commercials
- Opportunity for brands to create highly-entertaining and action-packed advertisements that resonate with viewers during the Super Bowl.
Sectors Adopting This
- Automotive
- Opportunity for car manufacturers and dealerships to leverage epic storytelling and entertainment in their advertisements to capture consumer attention.
- Advertising and Marketing
- Opportunity for advertising agencies and marketers to develop creative and captivating advertisements that go beyond traditional marketing to engage and entertain audiences.
- Entertainment and Media
- Opportunity for entertainment and media companies to collaborate with brands and create engaging content that blurs the line between advertising and entertainment.
