Kraft Canada has launched a new campaign in support of Breast Cancer Awareness Month, bringing together Cool Whip and Jell-o to concoct a sweet pink dessert. Kraft came up with a recipe for Creamy Jell-O Layers, available via the source link, involving nothing more than pink Jell-O powder and frozen Cool Whip Whipped Topping. And, of course, for those watching their waist lines, they also provided a lower calorie version.
The campaign is in support of the Canadian Breast Cancer Society, and offers links to more health information and an option to make a donation to the organization.
What Makes This Trend Stand Out
- Breast Cancer Awareness
- Incorporate the promotion of breast cancer awareness into products or services.
- Cause Marketing
- Collaborate with organizations or charities to promote a cause and raise funds.
- Healthy Alternatives
- Develop lower calorie or healthier versions of popular products or recipes.
Sectors Adopting This
- Food and Beverage
- Explore opportunities to create pink-themed products or campaigns in the food and beverage industry.
- Nonprofit Organizations
- Partner with nonprofit organizations to raise awareness and funds through cause marketing.
- Health and Wellness
- Cater to health-conscious consumers by offering healthier alternatives in the health and wellness industry.
