It truly is the technological age when Buckingham Palace has faxed wedding invitations for Prince Willam and Kate Middleton's marriage as save-the-dates for April 29th. A royal courier has confirmed that the palace frequently uses this method for informing guests of various festivities and events, given that it is quick, efficient, and expected among its VIP list.
Of course, in true digital-age form, the faxed wedding invitations for Prince Willam's wedding received a regal RSVP from Serbia's monarch on their website, and a returned facsimile from Greece's former sovereign. With 99,000 followers on Twitter, several Facebook pages and accounts on Flickr, the royal family's old traditions are keeping up with current technology.
Key Themes Behind This Trend
- Fax Invitations
- The usage of fax invitations for events and weddings, disrupting the tradition of physical invitations.
- Online Rsvps
- RSVPs through websites and digital platforms, disrupting the traditional RSVP cards.
- Social Media Presence
- Increased social media presence of traditional institutions, disrupting the way the public typically interacts with such organizations.
Where This Applies
- Event Planning
- Event planners can consider offering digital invitations and RSVP options as an alternative to traditional paper invitations and RSVP cards.
- Printing
- Printing companies can adapt to the changing needs of customers by offering digital printing services for invitations and RSVP cards.
- Social Media Marketing
- Marketing agencies can help traditional institutions establish and maintain a strong social media presence to better engage with the public and promote their brand.
