After recent hype about the Justin Bieber OPI nail polish collaboration, the teen pop star has released eight upbeat colors to satisfy his fanatical female followers. Sold under the label of ‘Nicole by OPI,’ these vibrant varnishes raise awareness for an organization called ‘Pencils of Promise,’ and the cosmetics company has pledged to build a couple schools with the nonprofit.
Charitable affiliations aside, what most of Biebs’ giggling girl fans will want to know is that the new line of pretty paints come with shade names like ‘Got Bieber Fever’ and ‘I’m A Belieber.’ Get ready Walmart, because this Justin Bieber OPI nail polish will bring in crowds of excitable tweens.
Photo Credits:
Just Jared Jr.
Why This Trend Is Growing
- Celebrity Collaborations in Cosmetics
- Opportunities for celebrities to partner with cosmetic brands and create unique product lines.
- Charitable Beauty Products
- Beauty products that support charitable organizations, raising awareness and funds for important causes.
- Targeting Teen Market
- Creating products specifically designed to appeal to teenagers, such as nail polish lines endorsed by popular celebrities.
Industries Being Reshaped
- Cosmetics
- The cosmetics industry can explore collaborations with celebrities to create exclusive product lines.
- Nonprofit Organizations
- Nonprofit organizations can partner with beauty brands to create charitable beauty products that raise funds and awareness.
- Retail
- Retailers targeting the teen market can stock exclusive beauty products endorsed by popular celebrities to attract young consumers.
