Typically, smoky eye makeup and water don’t mix, but ‘Myriam’ by Saima Altunkaya disproves that theory in spades. This photo shoot features a made-up model soaking wet, and it’s gorgeous. The smeared eyeliner and clumped mascara make it plausible for the model to have emerged from a fight with a water hose, but there’s a vulnerability to these images that makes me wonder if the model has been crying.
Check out more shots from ‘Myriam’ by Saima Altunkaya above, and keep clicking for more soaking-wet photo shoots and features by Altunkaya.
Key Themes Behind This Trend
- Wet Makeup
- The trend of incorporating water and wetness into makeup looks, creating a unique and vulnerable aesthetic
- Vulnerable Imagery
- The trend of using makeup and other forms of self-expression to convey vulnerability in artistic photography
- Imperfect Makeup
- The trend of embracing smeared eyeliner and clumped mascara, challenging traditional beauty standards
Where This Applies
- Beauty
- This trend presents an opportunity for cosmetics companies to expand their product lines to include waterproof and smudge-proof makeup products that are designed to be used in wet settings
- Fashion Photography
- This trend provides opportunities for fashion photographers to explore new and creative ways of capturing vulnerability and emotion in their work
- Advertising
- This trend offers possibilities for advertisers to create unique and memorable campaigns that tap into the trend of imperfect, vulnerable imagery
