The Sonia Rykiel lingerie collection for H&M has got the fashion world buzzing. With the collection set to release in December, the campaign for the line includes the faces of Lara Stone, Caroline Trentini, and Anne Vyalitsyna.
Coquettish and cheeky, the Sonia Rykiel lingerie line offers “a totally modern, new kind of lingerie look,” describes H&M. From the looks of the ads, that means wearing pretty satin black bows to bed as well as bras with flowers over the nipple area.
What Makes This Trend Stand Out
- Floral Lingerie
- Opportunity for brands to create lingerie collections that incorporate floral designs and unique patterns.
- Coquettish Fashion
- Demand for lingerie that is playful, cheeky, and offers a modern twist on traditional designs.
- Inclusive Lingerie
- Emerging trend of lingerie brands offering diverse options that cater to different body types and sizes.
Sectors Adopting This
- Fashion and Apparel
- Fashion brands can leverage this trend by creating lingerie lines that embrace the floral pasties style and cater to different customer preferences.
- E-commerce and Online Retail
- Online retailers can tap into the demand for coquettish lingerie by curating collections that offer a wide range of options for customers looking for playful, modern designs.
- Body Positivity and Self-love
- Brands and organizations promoting body positivity can collaborate with lingerie brands to create inclusive lingerie collections that empower individuals of all shapes and sizes.
