Have you always wanted a British luxury car but were afraid of what the boys would think down at the biker bar? Well my John Deere trucker hat-wearing friend, it's your lucky day!
This Bentley-themed chopper is for you. It's decked out in Bentley Cypress Green, authentic flying “B†emblems, fine leather, and more chrome than the NRA. Now, where is the Grey Poupon holder?
Implications - Despite the recent downturn of the economy, there is still an established and dedicated market of wealthy consumers. These affluent consumers enjoy purchasing products extravagantly priced, comprised of the highest quality parts, and marketed as ultra-luxury. Corporations can capitalize on these consumers by creating special-edition items or brands considered to be extremely exclusive.
Key Themes Behind This Trend
- Ultra-luxury Special Editions
- Corporations can create special-edition items or brands considered extremely exclusive, capitalizing on the market of wealthy consumers.
- Extravagantly Priced Products
- There is a dedicated market of affluent consumers who enjoy purchasing products with high price tags.
- Highest Quality Parts
- Luxury products comprised of the highest quality parts have appeal to affluent consumers.
Where This Applies
- Automotive
- The automotive industry can create special-edition luxury vehicles and motorcycles to cater to the market of wealthy consumers.
- Fashion
- Luxury fashion brands can design and produce extravagant products with high price points to cater to affluent consumers.
- Luxury Goods
- The luxury goods industry can focus on creating products with the highest quality parts to attract affluent consumers.
