The underside of this graphic skateboard references the nauseating viral video, “Two Girls, One Cup.â€
The sneaky graphic design tries to hide the implication with the use of symbols, but the video is so well known that the characters on the belly of the skateboard, which are two girls holding hands paired with a cup, cannot be mistaken.
Implications - Pop culture memes are eagerly embraced by young consumers, which is why it is definitely a smart idea to include them in products that are specifically marketed towards this demographic. Products incorporating pop culture references are perfectly in tune with the very culture that they are trying to appeal to, a smart move for companies regardless of their target market.
What Makes This Trend Stand Out
- Pop Culture Embraced Products
- Including references to pop culture in products specifically marketed towards young consumers is a smart move for companies trying to appeal to this demographic.
- Controversial Designs
- Using edgy and controversial designs in products can be a way to attract attention and appeal to a specific segment of the market.
- Symbol-based Designs
- Designing products with subtle references through symbols can add an element of mystery or intrigue for consumers.
Sectors Adopting This
- Skateboard Industry
- The skateboard industry can benefit from incorporating pop culture references and controversial designs, especially to appeal to young consumers.
- Graphic Design Industry
- Graphic design firms could create innovative designs that incorporate symbols and subtle references to attract and intrigue consumers.
- Fashion and Apparel Industry
- Fashion and apparel industry could experiment with incorporating pop culture references and edgy designs in their products to attract younger consumers and stand out in a crowded market.
