The Twilight frenzy continues with the new Edward and Bella Barbie dolls.
The Twilight Barbies turn Stephanie Meyer’s characters Bella Swan (played by Kristen Stewart) and Edward Cullen (Robert Pattinson) into an updated Barbie and Ken.
The Edward doll is true to the Twilight saga with his vampire features, like shimmering skin and signature gold-colored eyes. The dolls are sold separately and are currently available at Toys ‘R Us.
Check out the gallery above for pictures of Robert Pattinson and Kristen Stewart from the Twilight movie.
What's Driving This Trend
- Movie-inspired Dolls
- An opportunity to create more movie-inspired dolls for collectors and fans alike.
- Celebrity Dolls
- A chance to develop new lines of dolls featuring other celebrities and their popular movie or TV characters.
- Customized Collectibles
- A trend to create customized collectibles that reflect different characters, eras, art styles or artist perceptions.
Who This Affects Most
- Toy Manufacturing
- A chance for toy manufacturing companies to capitalize on the growing demand for movie and celebrity-inspired dolls.
- Entertainment
- An opportunity for the entertainment industry to expand their merchandise offerings and increase fan engagement.
- Collectibles and Memorabilia
- An emerging trend for collectors’ market to venture out into pop culture memorabilia and customized merchandise.
