Beyond the Valley is a fabulous multi-store situated in London’s Newburgh Street. Besides running a lush boutique and gallery selling their own interior design, fashion clothing and accessories, they stock a wide range of exclusive products showcasing more than 100 designers and young creative talents.
I really love these wall ornaments, like the perspex reindeer and the horse mirrors. They also do wallpaper, furniture, fine art, books, gorgeous jewelry and music. Beyond The Valley has launched an online shop so now you can browse and indulge in their cool selections from the comforts of your home.
The creative brand of Beyond The Valley has also won the title of the UKs Coolbrands 2007/2008, alongside Vivienne Westwood and Dazed and Confused.
Check out their online store here: Beyondthevalleystore.com
Why This Trend Is Growing
- Seasonal Interior Decor
- The trend of seasonal interior decoration can be leveraged by interior design companies to create a new revenue stream and offer unique services.
- Multi-brand Showrooms
- The trend of multi-brand showrooms, like Beyond The Valley, can bring exposure to young designers and create collaborative opportunities for fashion and art industries.
- Online Shopping
- The trend of launching online shops can help brick-and-mortar stores like Beyond The Valley to expand their reach and offer customers a new way to shop.
Industries Being Reshaped
- Interior Design
- The interior design industry can explore the trend of seasonal decoration and find new ways to incorporate it into brands' offerings.
- Fashion
- Fashion brands and designers can collaborate with multi-brand showrooms like Beyond The Valley to showcase their collections and reach new audiences.
- Art
- Multi-brand showrooms like Beyond The Valley can create opportunities for young artists to showcase their work alongside established designers.
