These are not just ordinary portraits of people posing with their pets. Look a little closer and you will see that the owners are wearing clothing that resembles the fur of their dogs. They're not just trying to dress like their dogs -- they are literally wearing the same thing as them. These owners have their clothes custom made out of the fur from their pets' bodies.
This is a series of photographs (part of an ongoing project) by photographer Erwan Fichou, of people posing with their dogs, wearing clothing made from the fur of their own pet dog/s.
The hair, once recovered after brushing, is carefully preserved until the necessary amount for knitting is collected. The hair is spun into balls of 50 grams by a specialist, before returning the fabric via mail to the owner. The hair is then used to construct the garment.
Key Themes Behind This Trend
- Custom Pet Fur Clothing
- Disruptive innovation opportunity: Explore the market potential for creating custom clothing made from the fur of pets, allowing owners to have a unique and sentimental fashion item.
- Sustainable Fur Alternatives
- Disruptive innovation opportunity: Develop alternative materials that mimic the texture and appearance of fur, providing a cruelty-free and sustainable option for fashion-conscious consumers.
- Personalized Pet Fashion
- Disruptive innovation opportunity: Create a platform or service that offers personalized pet-themed clothing, allowing pet owners to express their love for their pets in a fashionable way.
Where This Applies
- Fashion and Apparel
- Disruptive innovation opportunity: Collaborate with fashion brands and designers to incorporate pet fur or sustainable fur alternatives into their collections, appealing to pet-loving consumers.
- Textile and Material Science
- Disruptive innovation opportunity: Invest in research and development to create innovative and sustainable materials that can be used as fur alternatives in various industries, including fashion and home decor.
- Pet Services
- Disruptive innovation opportunity: Partner with pet grooming salons or create a dedicated service that collects and processes pet fur to be transformed into unique products, such as clothing or accessories.
