PETA is asking Ben and Jerrys to use breast milk as a substitute for the dairy in their ice cream, one of many crazy publicity stunts by the animal rights activists.
Tracy Reiman, PETA's executive vice president, sent a letter to Ben Cohen and Jerry Greenfield regarding the human dairy campaign today.
"The fact that human adults consume huge quantities of dairy products made from milk that was meant for a baby cow just doesn't make sense," Tracy Reiman said. "Everyone knows that 'the breast is best,' so Ben & Jerry's could do consumers and cows a big favor by making the switch to breast milk."
Ben and Jerry's answered with, "We applaud PETA's novel approach to bringing attention to an issue, but we believe a mother's milk is best used for her child."
What's Driving This Trend
- Human Dairy
- Opportunity to explore the use of breast milk as a substitute for dairy in various food products.
- Animal Rights Activism
- Potential to tap into the growing consumer demand for cruelty-free and ethical products.
- Novel Marketing Campaigns
- Innovation in unconventional advertising strategies to generate buzz and attract attention to products or causes.
Who This Affects Most
- Food and Beverage
- Disruptive innovation opportunities to develop alternative food products using breast milk or address consumer concerns regarding dairy production.
- Health and Wellness
- Potential for disruption in the breastfeeding industry with the emergence of breast milk alternatives for various applications.
- Advertising and Marketing
- Opportunity to create unique and attention-grabbing campaigns that resonate with consumers and contribute to brand awareness and advocacy.
