After having to withdraw their recent ads (which you can see below) in Denmark due to heavy criticism of being discriminating to women, JBS has now released new ads for their JBS Mens Underwear line that are a bit less racy but still carry the same message and sexual undertone. JBS still insists that “Men don’t want to look at naked men.”
In the new ads you see scantly clad hot girls doing manly things such as fixing a bike, training with weights, standing at attention in the military and posing with a speaker. Yeah, I don’t get the last one either, but hey, it’s a half naked hot chick in a guys underwear, she can do whatever she wants, I can’t complain.
What Makes This Trend Stand Out
- Gender-role Reversal
- Fashion and advertising industries can focus on gender-role reversal as a trend for their products and campaigns.
- Sexual Objectification
- There is a potential disruptive innovation opportunity in addressing the issue of sexual objectification of women in advertisements.
- Controversial Marketing
- Marketing campaigns can embrace controversial advertising as a trend to attract public attention and engage with the audience.
Sectors Adopting This
- Fashion
- Fashion industry brands can explore gender-reversal clothing lines for both men and women.
- Advertising
- Ad agencies can come up with creative ideas to address the issue of gender discrimination and the objectification of women in their marketing strategies.
- Entertainment
- Entertainment industry can create content surrounding the issue of gender stereotypes and discrimination through TV shows, movies, and documentaries.
