Apple announced the creation of three new iPods at an Apple event. The Ipod Nano Third (generation), the iPod Classic, and the newest, iPod Touch. The Touch comes in 8GB and 16GB versions, the Classic packs a 80GB or 160GB version, and the new Nano comes in 4GB and 8GB versions. The Touch is the most innovative because it comes with WiFi, and a multi-touch user interface
Implications - Iconic brands such as Apple have the ability to pull consumers in with newer, faster and more aesthetically appeasing pieces that are updates of previous versions. By launching these products, the consumers feel that they are the "early adapters" which makes them feel special, strengthening an already positive bond.
Key Themes Behind This Trend
- New Ipod Models Released
- Apple's release of three new iPod models show their commitment to creating innovative products that cater to consumer needs.
- Wifi-enabled Devices
- The iPod Touch's wifi capabilities highlight the trend of devices becoming more integrated with the internet.
- Importance of User Interface
- The emphasis on the iPod Touch's user interface highlights the trend of improving user experiences through better design.
Where This Applies
- Consumer Electronics
- The consumer electronics industry is constantly evolving and has a need for companies that can take this evolution to the next level.
- Wireless Networking
- The increased wifi connectivity of the iPod Touch points to the growth of the wireless networking industry.
- UX/UI Design
- The importance placed on the user interface of the iPod Touch highlights the need for companies that prioritize UX/UI design and its importance in successful products.
