Smexting

The SMS Phenomenon Caused By Smoking Bans

Ever since the public smoking ban was set in the UK, a record number of text messages have been sent, a phenomenon the Daily Mail has dubbed, "smexting". For many people, smoking is a very social habit. It's often one of the easiest ways to strike up a conversation and meet new people.

"In the two weeks after the ban on smoking in confined spaces came into force on 1 July, mobile phone company Orange said 7.5 million more texts than normal were sent across its network."

Forced to move outside when they go for a fag, smokers have had to rely on other ways to socialize as finding a fellow cigarette addict outdoors isn't as easy as inside the office lounge.

Either that, or it's all those people who used the ban as a motivator to butt out looking for another way to keep their hands and mouths busy. A major part of cigarette addiction is the motion of doing it, of having something to do -- hence the reason people tend to gain weight when they finally quit.

Perhaps cell phones will be the next way to stop over-eating, and potentially, help with the growing obesity problem. The cost of increased texting would probably be equivalent to what a smoker used to spend on their nic fix anyway.

Increased Text Messaging
The smoking ban has led to a surge in text messaging as smokers seek alternative ways to socialize.
Socializing Outdoors
Smoking bans have forced people to socialize outdoors, creating opportunities for new forms of social interaction.
Behavioral Substitution
Individuals may compensate for the loss of smoking by engaging in other addictive behaviors, such as increased phone use.

Where This Applies

Telecommunications
Telecommunications companies can capitalize on the increased demand for text messaging services.
Outdoor Entertainment
Outdoor entertainment and socializing industries can provide new experiences and venues for social interaction.
Health and Wellness
The health and wellness industry can explore innovative solutions to prevent weight gain and aid in smoking cessation.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 63%
Activity 26%
Freshness 8%

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