Bloated, crampy, irritable... fiending chocolate? Your prayers have been answered!
Now you can feel justified in your indulgence next time you're PMSing and you're overcome by that chocolate hankering. There must be a woman behind Jamieson Vitamins. Their new PMS Support bar combines the delicious taste of cocoa with its PMS-reducing botanicals, and is only 70 calories!
The chocolaty goodness soothe the physical and emotional discomforts that come with your monthly period, relieving everything from cramps, bloating, irritability, stress and anxiety. White willow bark, milk peptide, artichoke and chasteberry are a much more natural alternative to non-prescription pain relievers.
Key Themes Behind This Trend
- Pms-relief Chocolate
- Opportunity for confectionery and health industries to create more products that combine the benefits of chocolate and botanicals for PMS relief.
- Natural Pain Relief
- Opportunity for alternative medicine and wellness industries to create non-prescription pain relievers using natural ingredients like white willow bark and milk peptide found in PMS Support bar.
- Functional Snacks
- Opportunity for food and snack industries to create more functional snacks that serve a purpose beyond satisfying hunger, like the PMS Support bar that indulges chocolate cravings and relieves PMS symptoms.
Where This Applies
- Confectionery
- The confectionery industry can explore the creation of more PMS-relief chocolate products.
- Health and Wellness
- The health and wellness industry can create natural pain relievers using botanicals found in PMS Support bar as alternatives to non-prescription pain relievers.
- Food and Snack
- The food and snack industry can create more functional snacks that serve a purpose beyond satisfying hunger, like the PMS Support bar, which indulges chocolate cravings and relieves PMS symptoms.
