In order to promote new business, Amtrak is doing everything it can to make the journey as comfortable as possible. Forget the cushy seats or the 5 star dining, how about a $100 credit to go towards alcohol? Besides the negative press this business decision is receiving from Mothers Against Drunk Driving (MADD), could this really taint their brand image and bring negative light to the travel experience.
Implications - Traveling can be extremely stressful, tiring and taxing for some individuals. Businesses that devote their efforts to making the travel experience more comfortable and enjoyable will certainly appeal to a wide audience. Consumers will prefer to travel with the organization that willing to put their needs and desires first, ensuring a safe, smooth and enjoyable travel experience.
Key Themes Behind This Trend
- Comfortable Travel Experience
- Businesses that focus on making the travel experience more comfortable and enjoyable appeal to a wide audience.
- Alcohol Credit Incentive
- Offering incentives such as alcohol credits to promote new business may lead to negative press and potential brand image issues.
- Safety and Responsiblity in Travel
- Acknowledging consumer safety and promoting responsible behavior while traveling may be a disruptive innovation opportunity for the travel industry.
Where This Applies
- Travel and Hospitality
- Businesses in the travel industry should focus on enhancing the travel experience and promoting responsible behavior to improve their brand image and attract customers.
- Alcohol and Beverage
- The alcohol and beverage industry should consider offering responsible consumption promotions and incentives for their products to avoid negative press and backlash.
- Transportation and Logistics
- Transportation and logistics companies can disrupt the industry by prioritizing the safety and comfort of their customers in their business strategies.
