Solar-powered, as in, with a solar battery? Or solar powered, as in, "respecting celestial mechanics" (like a sundial).
You decide. But we know one thing for sure: WWF's latest billboard warning about ocean levels rising brings the point home dramatically.
Some assumed that the board is powered by electricity and hence contradicting its message, but it's not "powered." Instead, the movement of the Sun over the course of the days casts an interesting shadow over the board. See the time-lapsed video below.
One YouTube user, LowerCO2, sheds more light on how the board works:
"The board respects celestial mechanics (Kepler Rocks!). It's perpendicular to the equator, with an unobstructed exposure to the west. The "waves" start at about 12:00. The challenge was not azimuth (the daily path of the sun), but altitude, which due to the Earth's tilt, required the scalloped awning's shape to be distorted to compensate for 43N latitude, during the life of the posting (about 8 weeks). Thanks to CBS Outdoor, and PLEASE support the WWF."
What Makes This Trend Stand Out
- Solar-powered Billboards
- Incorporate solar battery technologies into billboard advertising to promote eco-friendly messaging and reduce electricity usage.
- Creative Advertising Techniques
- Develop innovative and disruptive advertising techniques such as shadow projection concepts to engage audiences and promote brands in unique ways.
- Climate Change Awareness
- Improve public awareness of climate change through creative messaging in advertising and media campaigns.
Sectors Adopting This
- Out of Home (OOH) Advertising
- Incorporate sustainable and eco-friendly solutions in OOH advertising campaigns, such as solar-paneled billboards, to promote a message of corporate social responsibility.
- Renewable Energy
- Develop solar battery technologies to be used in various industries, such as advertising, that can greatly reduce dependence on traditional electricity and fossil fuels.
- Environmental Advocacy Organizations
- Partner with advertising agencies to develop innovative campaigns that raise awareness about issues such as climate change and promote a strong message of environmental stewardship.
