If you're a fan of the tv show, Ugly Betty, then you know that it's all about sex and its every form and deviation. You'll also know that recent episodes handled some pretty out there topics - everything from post-op sex (Daniel's brother/sister, Alexis), to sex with an underage teen (well, sort of).
But as always, this scandalous tv show went one step further. It turns out this fine piece of male machinery is actually a 'Fomosexual'. What is a Fomosexual, you might ask? A Fomo is a fake homosexual - someone who pretends to be gay, or acts gay (by means of certain affected ways of speaking and body language) to create the illlusion of being a homosexual (stereotypical of course!)
In the case of this particular episode of Ugly Betty - the Fomo chose to act gay to make his way in the fashion and design community where he felt only gay men and designers would be taken seriously.
What Makes This Trend Stand Out
- Fomo-stereotyping
- Exploring how the stereotypical portrayal of Fomosexuality in media and entertainment is hurting the LGBTQ+ community.
- Inclusivity in Fashion and Design
- The fashion and design industry has had a historical lack of inclusivity, but Fomosexuality brings to light the importance of accepting everyone's unique personalities and abilities.
- Authenticity-marketing
- Consumers want authentic brand messaging, so marketing campaigns that highlight genuine representation would be more successful in today's climate.
Sectors Adopting This
- Entertainment
- Entertainment companies should be cautious in perpetuating harmful stereotypes about the LGBTQ+ community through their content.
- Fashion and Design
- The fashion and design industry needs to embrace inclusivity and diversity by providing equal opportunities, regardless of identity or background.
- Advertising and Marketing
- Brands should move away from marketing campaigns that rely on stereotypes and move towards campaigns that highlight authenticity and representation for all individuals.
