Those in the know and a bit spicey are checking into Malmaison's saucy online hotel for fun and oh to win a weekend stay in Liverpool. 'Malmaison Dream' is described a a mini-escape online into the opulent Mal world. Log in and you search for hidden objects in a hotel room, order drinks at the bar and answer steamy questions in the virtual spa.
Designed to celebrate the opening of a hotel in Liverpool, its online version is luxury defined. It's Plum Bar the place to be seen and there are lots of couches in hidden corners for getting a bit naughty.
Yes it may be a very fancy online competition by a hotel company - but its brilliantly designed, very stylish and lots of fun.
What's Driving This Trend
- Virtual Experiences
- Creating immersive online experiences to simulate real-world activities, such as exploring hotels, can offer a unique and engaging way for brands to connect with consumers.
- Gamification
- Incorporating game mechanics, such as hidden objects and quizzes, into online experiences can enhance user engagement and create a sense of excitement and competition.
- Online Competitions
- Hosting interactive competitions online, like the 'Malmaison Dream', can drive customer participation, generate brand buzz, and result in unique promotional opportunities.
Who This Affects Most
- Hospitality
- Hotels and resorts can leverage virtual experiences and online competitions to showcase their properties, engage with potential guests, and drive bookings.
- Gaming
- The integration of gamification elements in virtual experiences presents an opportunity for gaming companies to expand their reach and create unique gaming experiences.
- Marketing/advertising
- Brands and agencies can explore the use of online competitions and virtual experiences as innovative marketing strategies to captivate audiences and promote their products or services.
