Straight out of New York comes culturally-diverse 5 Boroughs Ice Cream. They've got flavors from the different boroughs like: Rich White Vanilla from the Upper East Side, Mangodesh from Jackson Heights, Cha Cha Chocolate from the South Bronx, Landfill from Staten Island, and simply Soho. New York never tasted so sweet.
Implications - There is something to be said for products that embrace a straightforward sense of humor that doesn't shy away from irony or social commentary. Although risky, these kinds of branding efforts have a playfully comedic aspect that makes them appealing and noteworthy. When you are dealing with an industry that is highly competitive but relatively nondescript, this can be a major advantage.
Why This Trend Is Growing
- Culturally-diverse Product Lines
- Opportunity for other food and beverage companies to create product lines that embrace cultural diversity
- Playful and Comedic Branding
- Opportunity for brands to inject humor and social commentary in their branding to stand out in highly competitive and nondescript industries
- Regional Flavors
- Opportunity for food and beverage companies to create regional flavors and capitalize on local preferences
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can embrace cultural diversity, inject humor and social commentary in their branding, and create regional flavors to stand out in a highly competitive market
- Tourism
- Regional flavors can be leveraged in tourist attractions to offer a unique and authentic experience
- Marketing and Advertising
- Opportunity for marketing and advertising companies to work with food and beverage clients to develop playful and comedic branding strategies to draw in customers
