Ever see the movie hackers? Well, these guys in Berlin are doing it for real. Basically, converting a building into a large scale over-the-top LED screen where people can interact and write messages that scroll across the building via cellphone. People can play video games, and even play against one another. Imagine all the advertising possiblities, and car accidents along the way. I'd like to see one pop up in the states, but I seriously doubt it'll ever happen. We're a bit too uptight to allow something this cool to work its way through the system. Find out more at blinkenlights.de
Key Themes Behind This Trend
- Interactive Building Displays
- Opportunity for businesses to create large-scale LED screens on buildings for interactive engagement and advertising purposes.
- Mobile Interactivity
- Potential for people to use their cellphones to interact with buildings and play games with others, leading to new possibilities for entertainment and engagement.
- Community Gaming
- Opportunity for people to play video games against each other on a building, paving the way for new forms of community gaming experiences.
Where This Applies
- Digital Advertising
- Disruptive innovation opportunity for the advertising industry to create captivating and interactive campaigns using building displays.
- Mobile Technology
- Opportunity for mobile technology industry to develop apps and features that allow users to interact with buildings and play games through their smartphones.
- Gaming and Entertainment
- Potential for the gaming industry to explore new forms of interactive gaming experiences on buildings, creating unique and engaging entertainment options.
