The Excubo jacket, a prize-winning jacket design by Matthew Gale, is for people who sleep on public. The jacket has a high, rigid collar that can be raised to keep your head upright as a firm and protective shell around the neck of the user.
Implications - According to Mathew Gale, he came up with the idea for this unusual product while carefully researching the way in which humans sleep. During this process he discovered that "people can sleep when their bodies are held in a rigid state." Since most beds are designed to be soft and comfortable, this alternative method of providing a sleep-ready apparatus is definitely a bold step into uncharted territory.
What's Driving This Trend
- Sleep-ready Apparel
- The Excubo jacket introduces a new trend in sleep-ready apparel by providing a firm and protective shell around the neck to support sleep on the go.
- Disruptive Sleeping Solutions
- The jacket's innovative design presents an opportunity for disruptive sleeping solutions by offering a unique way to sleep in public spaces without compromising comfort.
- Research-inspired Product Design
- The Excubo jacket demonstrates the trend of research-inspired product design in creating innovative solutions for sleep by utilizing scientific findings on sleeping positions.
Who This Affects Most
- Apparel Industry
- The Excubo jacket disrupts the apparel industry by introducing a new category of sleep-ready apparel that prioritizes comfort and neck support.
- Travel Industry
- The jacket presents an opportunity for the travel industry to offer innovative sleeping solutions for passengers during long flights or layovers.
- Workplace Ergonomics
- The Excubo jacket highlights the importance of workplace ergonomics and opens up possibilities for incorporating sleep-supportive designs into office environments.
