We have seen a number of consumer driven publicity events lately, where consumers create a blog or some sort of public spectacle in order to get the attention of a corporation. When these consumer driven campaigns take off, the corporations buckle and give them what they want.
The latest example comes from three (not young, desperate) guys who are trying to work at the Playboy Mansion. Will it take work? Will we see more of these campaigns?
"We are three friends trying to score jobs as PoolBoys at the Playboy Mansion. Now we need you to send us your letters of recommendation for the job interview.¨ This is the ¨innocent¨ request from three guys at their web blog, apparently done by obsessive guys asking for your help for a lucky job application. The hiding secret of this campaing will be unveils this summer...
What Makes This Trend Stand Out
- Consumer-driven Publicity
- There is a trend of consumers creating public spectacles to gain attention from corporations and achieve their desired outcome.
- User-generated Campaigns
- Consumers are taking matters into their own hands by creating campaigns to pursue their goals and demands.
- Influencer Activism
- Consumers are leveraging their online influence to drive campaigns and elicit a response from corporations.
Sectors Adopting This
- Advertising & Marketing
- The advertising and marketing industry can capitalize on consumer-driven campaigns by helping brands navigate and respond to public spectacles initiated by consumers.
- Social Media & Influencer Marketing
- The social media and influencer marketing industry can support and amplify user-generated campaigns, enabling consumers to pursue their goals effectively.
- Public Relations
- The public relations industry can advise and strategize with companies on how to handle and adapt to the influence of consumer-driven campaigns.
