The organic movement has taken one step further with a new line of artisanal liqueurs from TRU Organic. The Fruit Lab collection is all 100% organic and includes Citry (orange), Crism (hibiscus) and Theia (jasmine). All three are meant to complement the company’s existing line of organic vodkas, rums, gins and tequilas.
These mouth-watering organic spirits from TRU are now available for $29 per 750ml bottle and it is well worth it--the flavors are so unique and yummy and for every bottle sold, a percentage of sales gets donated to The Fruit Tree Planting Foundation.
Simply delicious.
What's Driving This Trend
- Organic Liqueurs
- Disruptive innovation opportunity: Develop new flavors and variations of organic liqueurs to cater to the growing demand for organic and sustainably produced spirits.
- Corporate Social Responsibility
- Disruptive innovation opportunity: Incorporate social and environmental causes into product sales to attract conscious consumers and differentiate from competitors.
- Artisanal Spirits
- Disruptive innovation opportunity: Create unique and high-quality artisanal spirits to tap into the premium spirits market and appeal to consumers seeking premium, handcrafted experiences.
Who This Affects Most
- Beverage Industry
- Disruptive innovation opportunity: Introduce innovative and sustainable practices throughout the beverage production process to meet the increasing demand for organic and eco-friendly beverages.
- Hospitality Industry
- Disruptive innovation opportunity: Collaborate with hotels, bars, and restaurants to create exclusive organic cocktail menus and experiences that cater to eco-conscious consumers.
- Non-profit Organizations
- Disruptive innovation opportunity: Collaborate with non-profit organizations and develop cause-related marketing campaigns to promote social and environmental sustainability initiatives.
