Prehistoric Zoos

Mammoth 'Elephant Odyssey' Campaign for the San Diego Zoo

This is one kitty you wouldn't want to play with. This commercial for the San Diego Zoo shows two prehistoric mammoths conversing with their pet saber-toothed tiger and getting quite a shock when they discover it is not at cute and cuddly as they would have liked.

M&C Saatchi in Los Angeles, USA is responsible for making this hilarious ad to promote the zoo's 'Elephant Odyssey.'

Implications - Incorporating elements of humor into advertising schemes is an excellent way to draw in viewer's attention instantly, and stand out among a crowd of less-entertaining adverts. Companies should consider introducing even the most minute elements of humor into their brand's message and presentation in order to remain refreshing and uplifting.

Humorous Advertising
Incorporating elements of humor into advertising schemes is an excellent way to draw in viewer's attention instantly, and stand out among a crowd of less-entertaining adverts.

Where This Applies

Advertising
Companies should consider introducing even the most minute elements of humor into their brand's message and presentation in order to remain refreshing and uplifting.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 93%
Freshness 8%

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