Nordic designer Barbara i Gongini teamed with photographer Niclas Jessen to create these cutting edge images to promote her upcoming I-rEguLar collection for 2009.
These photos were taken in a theater warehouse, which creates a somewhat eerie abandoned feel. Adding to this perception the model is seen dangling by a harness from the rafters in one shot and tied to a bar by her jacket shoulders in another.
The photographs are quirky, but as Gongini says, her goal is not to mass produce the brand but rather to “be represented in the most exclusive concept-boutiques all over the world.”
You can see more of her collection in more conventional surroundings in the previously posted Gongini article below.
Key Themes Behind This Trend
- Theatrical-fashion
- Opportunity to incorporate theatrical elements into fashion design and marketing.
- Elevated-photography
- Opportunity to experiment with elevated, experimental photography for fashion shoots.
- Unconventional-modeling
- Opportunity to challenge conventional modeling practices and create more avant-garde visuals.
Where This Applies
- Fashion
- Opportunity for fashion designers to incorporate avant-garde elements into their designs.
- Photography
- Opportunity for photographers to experiment with more unconventional and elevated forms of photography.
- Modeling
- Opportunity to challenge conventional modeling practices and create more avant-garde visuals.
