Ford showed off what its SYNC system might one day look like at the 2009 CES in Las Vegas. The video demos configurable controls and a personal assistant “avatar” named Eva. This is definitely targeted to a female marketplace, which is smart given the fact that women participate in a whopping 80% of purchases for all goods and services.
Yesterday, Mark Fields, Ford's VP, announced that Ford is working with Best Buy to educate mobile phone customers about SYNC. Best Buy will be educating consumers through its standalone mobile phone stores. When paired with a Bluetooth-enabled smart phone, SYNC has a number of new capabilities and is compatible with Ford’s infotainment system. Ford, Lincoln and Mercury vehicles equipped with SYNC sell nearly twice as fast as those that don’t include it.
Key Themes Behind This Trend
- Configurable Controls
- Disruptive innovation opportunity: Develop new user interfaces and control systems that offer personalized and customizable experiences.
- Personal Assistant Avatars
- Disruptive innovation opportunity: Create virtual assistant technologies that can engage with users and enhance the driving experience.
- In-car Infotainment
- Disruptive innovation opportunity: Innovate and improve in-car entertainment and information systems to provide seamless integration with mobile devices.
Where This Applies
- Automotive
- Disruptive innovation opportunity: Integrate advanced connectivity and technology features into vehicles to enhance the user experience and attract tech-savvy consumers.
- Mobile Electronics Retail
- Disruptive innovation opportunity: Partner with automakers to provide education and support for consumers in adopting new in-car technologies.
- Consumer Electronics
- Disruptive innovation opportunity: Develop new electronic devices and accessories that complement in-car connectivity and entertainment systems.
