A controversial game called ‘Underworld’, developed by a-steroids, has just been launched for the Apple iPhone.
The game enables players to deal drugs from real-world locations using the GPS in their mobile phones.
Gamers connect and track each other's movements as they trade drugs such as cannabis, cocaine and ecstasy with real people online, effectively becoming drug dealers in a fictional criminal underworld, which exists parallel to their everyday life.
A spokesperson for the game developers said, “The idea is simple. Moving between real-world locations, you trade various drugs: buy low and sell high."
What's Driving This Trend
- Location-based Gaming
- Developing similar mobile games that use real-world locations and GPS technology to offer immersive gaming experiences.
- Gamification of Everyday Activities
- Incorporating gaming mechanics and elements into real-life situations to increase engagement and enjoyment.
- Controversial Entertainment
- Designing games with controversial or taboo themes to generate buzz and attract attention.
Who This Affects Most
- Gaming Industry
- Opportunities to create innovative and engaging mobile games for a constantly evolving audience.
- Drug Enforcement Industry
- Developing educational or simulation games related to drug enforcement or harm reduction.
- Marketing Industry
- Exploring unconventional marketing methods to generate attention and buzz for products and services.
