I want to careen down snow covered slopes, and I want somebody beside me when I do it! I want to bounce around, then continue down the hill upside down. I want to Slegoon!
Slegoon won the first prize in the UK IOM3 Design Contest, and are now in production.
Here is the next extreme sport, friends. Snow Careen. Sidewinder Slushie. It's another Talpa Contest entry!
Implications - One of the best ways a company or brand can enhance their relationship with consumers is by creating contests or areas on the website where consumers can submit alterations and creations featuring a company's product. By receiving, displaying and ranking user submitted creations, the company establishes a genuine connection with consumers used to being ignored by corporations.
Key Themes Behind This Trend
- Extreme Sports Innovation
- Explore the development of new and thrilling extreme sports experiences to captivate adventure-seeking consumers.
- User-generated Content Engagement
- Embrace user-submitted alterations and creations to foster a genuine connection with consumers and encourage their participation.
- Design Contest Opportunities
- Organize design contests to tap into the creativity and ingenuity of consumers and generate fresh ideas for product enhancements.
Where This Applies
- Sports and Recreation
- The sports and recreation industry can capitalize on extreme sports innovation trends to develop new products and attract adrenaline enthusiasts.
- Consumer Electronics
- Consumer electronics companies can leverage user-generated content engagement to build brand loyalty and encourage customers to showcase creative uses of their products.
- Design and Manufacturing
- The design and manufacturing industry can seize design contest opportunities to source innovative concepts and collaborate with consumers for product development.
