Trend Hunter has seen pretty much everyone become a model in 2008, from gypsies and rockers to peasants and bloggers. Now we can add male adult stars to that list. And we're not talking about just any ads, but the new ad campaign for Dior Homme designer Kris Van Assche.
Van Assche reportedly chose photographer Jeff Burton for his "unique and radical" approach in reinterpreting pornography in an contemporary, artistic and seductive way.
"Jeff and I discussed a wide range of subjects such as creativity, doubt, pride, shame, family, vulnerability, respect and freedom," Van Assche expains. "I didn’t involve myself in the shoot, though--I wanted to maintain the viewpoint of a witness or spectator."
And I must say that the resulting campaign prints are surprisingly warm and inviting, especially when you consider that Burton shot three male porn stars in a Los Angeles laundromat for these ads.
What's Driving This Trend
- Mainstreamification of Pornography
- The use of male adult stars in a fashion campaign signifies a shift towards the wider acceptance and integration of pornographic media into mainstream culture.
- Artistic Reinterpretation of Pornography
- The use of an artistic and creative approach in the Dior Homme ad campaign offers disruptive innovation opportunities for industries outside the fashion industry, such as entertainment and advertising.
- Inclusion and Diversity in Marketing
- The use of unconventional models in fashion ad campaigns can inspire industries such as beauty and health to embrace and celebrate diversity in their marketing efforts.
Who This Affects Most
- Fashion
- The fashion industry can benefit from disruptive innovation by embracing new and unconventional models in their ad campaigns.
- Entertainment
- The use of creative and artistic approaches in the Dior Homme ad campaign presents disruptive innovation opportunities for the entertainment industry to use pornographic media in a new and unconventional way.
- Advertising
- The Dior Homme ad campaign presents disruptive innovation opportunities for the advertising industry to use unconventional models and approaches in their campaigns.
